Tick. Tock. Tick. Tock. It's almost time, people. Almost time for you to get a glimpse of the first Killed Ideas. In a couple of days, we'll begin sharing with you some of the better submissions we've received. We'll offer up some initial commentary which, hopefully, will motivate you to submit your own Killed Idea.
Some time ago, I was in a presentation and my creative director was unveiling a new campaign to a client high atop One Penn Plaza in New York. The meeting with this client was, as always, jovial and upbeat. Until one particular piece of creative was presented. There was something about it he client didn't quite like.
There are a lot of ways to promote an energy drink but comparing the drink's "power" to weaponry is a new one on us. German agency Serciveplan created a print campaign featuring a gun, a plane, a tank and a piece of heavy artillery. Each, we assume, is supposed to look like it's made out of bullets...or bullet casings but they all just looks like a bunch of copper piping glued together to as if they were toy models.
With the tagline "fully loaded with caffeine," we het where the agency was going with this and perhaps because the campiagn isn't running in oh so politically correct America, it might actually be well received.
Hmm. Maybe Agency.com watched this David&Goliath-created Kia Soul commercial and heeded its tagline before they debuted their Skittles work. In this commercial, we see the mundane lives of frustrated hamster going about their daily routine played out until a group of hamsters have found...wait for it...a new way to roll pull up in a flaming red Soul. Sweet.
"I was absolutely outraged when this was brought to my attention. To trivialize drug-taking in this way is completely irresponsible and unacceptable. I am shocked that advertising could sink to such low depths. I find it unacceptable that a local magazine aimed at young and impressionable people would stoop to such a level in an attempt to gain readers." So said Bedford (in the UK) borough councilor Andrew McConnell to the Advertising Standards Authority.
Cathay Pacific has teamed with the Hong Kong Rugby Sevens to hype the event at which teams from all over the world will compete at the Hong Kong Stadium March 27-29. The promotion aims to add some humor to how participating countries prepare for the event. And, yes, there's a consumer-generated effort where people can win tickets to next year's event. Here's how it works:
This April BET will be airing a "documentary webisodic series" called Red Bull Big Tune. (I guess nobody needs to tell you this will be sponsored content.) The show follows an ongoing nationwide battle between music producers, culminating in an event between finalists in New York this December.
Opening credits for the show were produced by Monkeyhead, and it's all very slick and bangin' -- whether you're the type of person who gets a thrill seeing your city represented, or you've just always fantasized about seeing Ghostwriter go on tour. (Because that's kinda what it looks like.)
Comcast's "Sing-Along" kinda reminds us of Dunkin' Donuts' "Moving" -- except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.
The spot's also slathered in retro-style cartoonage.
Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing "C-O-M-C-A-S-T." Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.