The Potential Unpleasantness of Advertising's Future Beckons
A great article by Wharton School Professor of Operations Eric Clemsons entitled "Why Advertising Is Failing On The Internet" takes a deep look at the current state (shambles) of advertising and what the future looks like after we all bid adieu to the industry's current lameness.
In a nutshell, and this is not a new line of thinking, it's all about people seeking information (because it's readily available) rather than having it shoved down their throats (as it has been since the dawn of advertising.)
