The Potential Unpleasantness of Advertising's Future Beckons


A great article by Wharton School Professor of Operations Eric Clemsons entitled "Why Advertising Is Failing On The Internet" takes a deep look at the current state (shambles) of advertising and what the future looks like after we all bid adieu to the industry's current lameness.

In a nutshell, and this is not a new line of thinking, it's all about people seeking information (because it's readily available) rather than having it shoved down their throats (as it has been since the dawn of advertising.)

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by Steve Hall    Mar-22-09    
Topic: Opinion, Trends and Culture

Gen Y: Marketers Still Getting It Wrong


At a recent SXSWi panel conducted "core conversation-" style (in which a presumed thought leader guides a group discussion on the subject at hand), the hour spent sitting on the floor in a cramped meeting room proved one important fact about social media: Even the professed experts are doing it wrong.

A Dougie Howser-esque "social media specialist" at Razorfish and a group of others ranging in age from 17 to 32 years old sat cross-legged on the floor and cross-talked their way through a series of stereotypes, assumptions, and painfully incorrect conclusions.

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by Jolie O'Dell    Mar-22-09    
Topic: Industry Events, Trends and Culture

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