Study Examines Performance and Affiliate Marketing


Examining the performance marketing industry/affiliate marketing, MediaTrust and eConsultancy recent released a study. Here are some of the top line findings:

- One in six affiliates surveyed (17%) is generating at least $600,000 a year in revenue for merchants.
- Paid search or pay-per-click advertising (PPC) is the most significant category for US affiliates (48%), marginally ahead of true content (search engine optimization) on 46%. Just under half of affiliates surveyed say each of these methods is important to them.
- Health, Sport and Fitness is the sector most widely promoted by affiliates, promoted by 41% of survey respondents. The next biggest sectors are Gifts / Gadgets (28%) and Books (27%).
- Affiliates are very positive about the increased use of the mobile Internet. The wider use of cell phones for accessing the Web is seen as an opportunity by 58% of respondents.
- The entrepreneurial spirit of affiliates also means they are also more likely to see the economic crisis as an opportunity than as a threat.

See the full study here.

by Steve Hall    Mar-23-09    
Topic: Research

Our Foot-Long Is Sexier Than Your Foot-Long


Put that foot long in me, sexy. No, that's not us editorializing about sex in advertising in a far off life. Nope. That come directly from Quiznos and their new commercial for their $4 foot long sandwich. While we haven't seen the spot yet, we hear juicy phrases like "say it sexy" and "put it in me" are delivered by a seductively soothing voice.

Say what? Put. It. In. Me? In an ad? The horror! Hey, we don't write the stuff. We. Just Write. About. It.

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by Steve Hall    Mar-23-09    
Topic: Brands, Commercials, Good, Racy

'...Ah, Feels Like 2006 Again.'


JetBlue continues pitching execs with tarnished golden parachutes in a tongue-in-cheek series of online videos. The objective is to acclimate bigwigs, accustomed to their own jets, to the somewhat-less-private JetBlue experience.

It's funny shit -- imagine that Old Spice Bruce Campbell campaign, except for down-and-out silver-spooners instead of green youngbloods.

We love it when dude makes an allusion to private jets on craigslist in Episode 3. And that douchey PowerPoint moment? Priceless. For those so inclined, worldly wage-earners with a sense of humour can "Have [their] assistant's assistant book now."

by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Good, Online, Video

Skank Blogging, Web 2.0 for Evil Entities, Schultz Sputters


- AdWeek Media's Magazine Hot List. The Economist stays tops; Elle, People come in second and third.

- Don't call Liskula Cohen a skank. She doesn't like it and will try getting Google on yo' ass.

- Ever wonder how good the One Club has it? Find out.

- Evil fictional corporations get the web 2.0 logo treatment.

- Starbucks, treading more water with frothy frothy words.

by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Celebrity

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...but Won't the Fibers Destroy that Fine Watery Flavour?


Designer Benjamin Edgar is responsible for the minimalist packaging behind Boxed Water is Better, which helps bottled-water elitists be more eco by using packaging made from renewable resources.

The, uh, box format that's become so popular with other fine beverages means empty containers can be shipped flat back to a water plant. More flattened boxes can fit in a truck than whole bottles, so emptied Boxed Water containers require fewer truckloads.

Nothing's sexier than a rapidly-shrinking carbon footprint. (Writing that out makes us think of Chinese foot-binding, which is sort of uncomfortable, and probably has more to do with our psychological states than this campaign.)

by Angela Natividad    Mar-23-09    
Topic: Brands, Cause, Packaging

Sony Ericsson's Free Flowers Hawk Handhelds at Moms


Last weekend Sony Ericsson converted a number of London-based Carphone Warehouses into floral installations, where mothers could get free flowers in honor of Mother's Day.

The gig was a promotion for the W595 Sakura handset, which Sony's trying to position as "the perfect alternative 'floral' gift for Mother's Day." (The phone's outfitted with a cherry blossom design and is, in fact, quite festive.) It also hired a "floriographer" to school moms and kids alike on what flowers to choose -- and which to avoid -- on this most hallowed of holidays.

Top flowers to pick/avoid are below. For what it's worth, they illuminate the subconscious reason guys are always asking whether we like orchids.

And why would you give someone dead leaves?

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by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Events, Guerilla, Promotions

Just As We Suspected: Aunt Flo Wears Pea-Green Chanel.


In "A Gift from Mother Nature," a personified Aunt Flo stalks girls in the street and tries passing off a charming gift, suspiciously wrapped in red.

We like how, in the event of total brain density, a disclaimer at the beginning of the ad reads "YOUR MONTHLY GIFT FROM MOTHER NATURE IS A EUPHEMISM FOR YOUR PERIOD." It's like, thanks Tampax, we totally thought Flo was sharing her latest batch of fresh-baked Vegan cookies.

But the appropriately annoying human allegory doesn't just bestow The Curse with playful malice; she also encourages you to buy white dresses and makes tidy, embarrassing personal jokes in front of your boyfriends. It's hilarious when she chases a woman down the street, notices her pregnant belly and goes, "Shoot ... I forgot" -- and waves her away with obvious disappointment.

The video's objective is to show women how they can outsmart Mother Nature, which is the only weird thing about it: I'm not seeing any outsmarting, just a lot of wincing and running-away. Unless Tampax is suggesting we get knocked up at the next opportunity.

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by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Guerilla, Video

Loco Times Warrant Loco Action: El Pollo Loco Hops 'Change' Bandwagon


This week in Los Angeles, El Pollo Loco will deluge ABC, CBS, FOX and NBC with a fresh wave of ads -- toting its $0.69 Taco al Carbon, among other cheap fare -- right around primetime.

Don't wince: the campaign's being called Family Stimulus Deals, and El Pollo Loco CEO Steve Carley is front and center. Ads are expectedly political in nature, the kind of work you'd expect to see from a Senate member-to-be, except they shill chicken instead of community roadwork. Funny thing is, for a spread so riddled with shticks the whole thing falls flat.

Sometimes using your CEO just doesn't cut it. And it's a bit late to riff off the Stimulus Plans circulating the Gov like so many pigeons.

See "Gracias," a dubbed Spanish ad, by Ideas; others, including English-language ones, are on the Official El Pollo Loco YouTube site.

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by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Commercials, Promotions, Television

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