McCann Erickson/Madrid’s “Encounter” is an increasingly emotional progression toward the meeting of a centenerian and a just-born child. The music, timely words and that final culmination — wedding the tail-end of a life to the naissance of new — brought us near tears.
And then we saw the Coca-Cola silhouette. And it was like, “Jesus Christ, this came from the same people that brought us Happiness Factory.”
Nothing against Coke, whose ads are consistently good, but there has to’ve been a more graceful way to incorporate the brand into this message.
