Adrants Reader Says Chevrolet Camaro Site A Fail

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So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it's nice when a reader sends in a note doing our job for us. In reaction to the new Chevrolet site launching the new Camaro, a reader had this to say:

"Great idea having a soft launch. Only problem is the launching site is spectacularly lame! It actually looks like a bad version of Saab site circa 2002. I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality, to have this bland, poorly achieved minimal mushy mush is such a ridiculously horrible business decision."

Thanks, reader!

by Steve Hall    Mar-27-09   Click to Comment   
Topic: Bad, Online, Opinion   

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Comments



Comments

I think the Camaro site is FANTASTIC! You can play with different colors and options to get a real look at the car. What is not fantastic is the advertisments that say "Fantastic Camaro Deals" and no one has any deals or cars. The wait has been too long. The trouble with GM is it just moves to slow. ie: The SSR, it took 4 years to produce it then it cost 35% higher then origionaly quoted. Holy Cow, hurry up already! Make the Z/28 and the rag top!

Posted by: Ron Pepka on March 28, 2009 9:06 PM

I think the Camaro site is FANTASTIC! You can play with different colors and options to get a real look at the car. What is not fantastic is the advertisments that say "Fantastic Camaro Deals" and no one has any deals or cars. The wait has been too long. The trouble with GM is it just moves to slow. ie: The SSR, it took 4 years to produce it then it cost 35% higher then origionaly quoted. Holy Cow, hurry up already! Make the Z/28 and the rag top!

Posted by: Ron Pepka on March 28, 2009 9:06 PM

Yeah I have to agree. In fact, I did back on March 17th when I covered the failures of this site on my automotive marketing strategy blog:

http://automarketingblog.blogspot.com/2009/03/chevy-camero-launch-site-fails-on-many.html

It's too bad, because the car is very impressive.

Posted by: Christopher Baccus on March 28, 2009 9:57 PM

sounds like Ron worked on the site

Posted by: Ron P on April 2, 2009 3:41 PM





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