Avoid Massive Bodily Injury. Heed This Caltrop-Wielding Butterfly

butterfly_caltrop.jpg

You've gotta love when a butterfly says, "It's up to you to help the planet. And if you don't, well, I'll rain an assemblage of caltrops down on you like Greek fire." Which is why we love this new TDA Advertising-created campiagn for 1% For the Planet.

The organization urges people to buy from its stores and urges businesses to sell their wares through the store. One percent of every sale goes to environmental causes

by Steve Hall    Mar- 6-09   Click to Comment   
Topic: Cause, Good, Magazine   

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Comments



Comments

that ad is weird. I like it... and will probably fear the next butterlfly i encounter.

Posted by: Mo P on March 6, 2009 4:22 PM

Who is going to read that? I mean, seriously, what consumer will wade through half a paragraph of self-indulgent copy just to get to a mention of 1% for the planet? And I'm a copywriter!

What a waste.

Posted by: MattM on March 6, 2009 5:33 PM

Utter, utter rubbish!

Posted by: NC on March 7, 2009 3:16 AM

He's actually wielding a mace... ;-)

Posted by: mark on March 7, 2009 1:54 PM







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