BlackBerry Tears Apple to Shreds -- Figuratively, Anyway

Agency Guava threw together this spot in which a Blackberry literally shoots through Apple. (Both are helpfully represented as fruits, and the tagline hypes BB's first-ever touchscreen model.)

Crystal-clear and slightly reminiscent of a long genre of late-'90s films where bullets penetrated human flesh at high-speed, ripping it to ribbons in slow-mo. (We like pulpy shit.) But I wouldn't throw myself behind the current iteration of BlackBerry's Storm for any amount of money, let alone pro-bono.

In response, and to promote its site pleasefixtheiphone.com, the iPhone zealots at agency FullSIX re-imagined the ad like so:

It's not as straightforward as the Guava variant, but kudos for defending home turf in a way that rings playful, not butthurt.