Carl's Jr. Urges Doctors to Have A Bourbon Before Surgery

carls_jr_bourbon_doctor.jpg

For a company like Carl's Jr. to say "Eat Responsibly" is a joke. Oh wait, it's supposed to be a joke or at least we hope it is because they've been hyping their fat-filled, artery clogging burgers for years.

It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It's an entirely different - and a bit disconcerting - to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.

And the commercial's joke? The doctor loves bourbon and obsesses about it before surgeries, during surgeries and just about every minute of the day.

Of course, it's all in jest and, for the most part, all fast food advertising has to be these days. Everyone knows it's not healthy to eat these things in quantity. And, thanks to years of no fat, no trans fat, no sodium, no msg, no cholesterol, no sugar and colon-exploding fiber advertising, there's really no other way to market fast food other than to wink, nod and generally flout any notion of eating healthy...all while snarkly uttering "Eat Responsibly."

by Steve Hall    Mar-12-09   Click to Comment   
Topic: Brands, Commercials, Creative Commentary, Opinion, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

well that was a big waste of money. jezz.

Posted by: bob on March 12, 2009 2:30 PM

Makes you wonder how long they'll run with this campaign.

Posted by: Stefanie Hartman on March 12, 2009 6:22 PM

The sound design in the Carl's Jr. ads have always grossed me out, but they're memorable in that way too I guess.

The one burger I bought there smelled like BO.

Posted by: Nik Daum on March 12, 2009 11:21 PM

Well at least they are honest about the fact they might not be the best thing for your health. They are trying to reach a target market of people who care more about taste than health. I've never tried their food, but if they dont deliver on the taste part they are F*cked.

Posted by: brad bazemore on March 16, 2009 5:55 AM

Well at least they are honest about the fact they might not be the best thing for your health. They are trying to reach a target market of people who care more about taste than health. I've never tried their food, but if they dont deliver on the taste part they are F*cked.

Posted by: brad bazemore on March 16, 2009 5:57 AM

Carls Jr has gone WAY too far this time. If they thought they would outrage people because any publicity is good publicity... well, they guessed wrong because I'm so offended that I want this company to go out of business now. I think every person who approved this ad should lose their job. I will personally never frequent this establishment again. SO NOT FUNNY.

Posted by: Tiffany Downey on April 6, 2009 3:30 AM







Featured FREE Resource: