Contextual Advertising Gets Its Own Conference
We've had a good time poking fun at contextual advertising, a $1.6 billion industry, over the years for its awkward mishaps and curious mismatches but it's still a viable practice. So viable, there's now a conference dedicated specifically to the practice.
On April 22 at Moscone Center West, alongside ad:tech San Francisco, ADSPACE Contextual Advertising Conference & Expo will be held. The organizers describe the event thusly:
"ADSPACE is the first conference and expo of its kind tailored both to small-to-midsized publishers wanting to increase their digital revenue through the use of ad networks as well as advertisers seeking to maximize ROI and optimize their ad targeting. Split into two distinct tracks - one for each audience - ADSPACE will blend best practices, how-to techniques and success stories as advertisers and publishers alike get a first-hand opportunity to engage leading contextual network providers such as Google AdSense."
So if that's your deal, this is your conference. Give it a look here.