Drink Brawndo, Make War!

brawndomachinegun.jpg

There are a lot of ways to promote an energy drink but comparing the drink's "power" to weaponry is a new one on us. German agency Serciveplan created a print campaign featuring a gun, a plane, a tank and a piece of heavy artillery. Each, we assume, is supposed to look like it's made out of bullets...or bullet casings but they all just looks like a bunch of copper piping glued together to as if they were toy models.

With the tagline "fully loaded with caffeine," we het where the agency was going with this and perhaps because the campiagn isn't running in oh so politically correct America, it might actually be well received.

See all the ads here.

by Steve Hall    Mar- 5-09   Click to Comment   
Topic: Campaigns   

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Comments



Comments

They're straw pieces...over-energized art director.

Posted by: copyranter on March 5, 2009 1:12 PM

Brawndo is my favorite brand. It's got electrolytes, which is what plants crave: http://www.youtube.com/watch?v=Tbxq0IDqD04

Posted by: Sean on March 5, 2009 1:26 PM

"Each, we assume, is supposed to look like it's made out of bullets...or bullet casings"

Lay off the Brawndo. NOW. Or at least click on the damned thumbnails next time.

Posted by: Xtine on March 5, 2009 2:15 PM




Stanton Optical


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