Drink Brawndo, Make War!
There are a lot of ways to promote an energy drink but comparing the drink's "power" to weaponry is a new one on us. German agency Serciveplan created a print campaign featuring a gun, a plane, a tank and a piece of heavy artillery. Each, we assume, is supposed to look like it's made out of bullets...or bullet casings but they all just looks like a bunch of copper piping glued together to as if they were toy models.
With the tagline "fully loaded with caffeine," we het where the agency was going with this and perhaps because the campiagn isn't running in oh so politically correct America, it might actually be well received.
See all the ads here.