Hey, Burnout Frat Kid. Axe is Your Soap.

axe-fixup.jpg

Mekanism put together this sensory mindfuck of a week in the life of a single twenty-something. Impressive how he manages to get into all those shenanigans and still stay Axe fresh.

The slogan follows pat: "Axe will fix you up" (no matter how messy everything else around you gets). More interestingly though, the ad's stuffed with links to thefixers.com -- which we only managed to catch once, maybe because we weren't looking hard enough.

The Fixers is a fake talk show about questionable hook-ups and pranking friends. It's funny, but then again, Axe never had a problem being funny. Nice effort overall.


by Angela Natividad    Mar-10-09   Click to Comment   
Topic: Brands, Campaigns, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

some parts of the commercial remind me of some classic movies like Donnie Darko, Beetlejuice! and some other I cant remember the name right now

Posted by: glauco tamega on March 10, 2009 10:55 PM







Featured FREE Resource: