Hey, Burnout Frat Kid. Axe is Your Soap.

axe-fixup.jpg

Mekanism put together this sensory mindfuck of a week in the life of a single twenty-something. Impressive how he manages to get into all those shenanigans and still stay Axe fresh.

The slogan follows pat: "Axe will fix you up" (no matter how messy everything else around you gets). More interestingly though, the ad's stuffed with links to thefixers.com -- which we only managed to catch once, maybe because we weren't looking hard enough.

The Fixers is a fake talk show about questionable hook-ups and pranking friends. It's funny, but then again, Axe never had a problem being funny. Nice effort overall.


by Angela Natividad    Mar-10-09   Click to Comment   
Topic: Brands, Campaigns, Video   

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Comments



Comments

some parts of the commercial remind me of some classic movies like Donnie Darko, Beetlejuice! and some other I cant remember the name right now

Posted by: glauco tamega on March 10, 2009 10:55 PM