Hey, Burnout Frat Kid. Axe is Your Soap.
Mekanism put together this sensory mindfuck of a week in the life of a single twenty-something. Impressive how he manages to get into all those shenanigans and still stay Axe fresh.
The slogan follows pat: "Axe will fix you up" (no matter how messy everything else around you gets). More interestingly though, the ad's stuffed with links to thefixers.com -- which we only managed to catch once, maybe because we weren't looking hard enough.
The Fixers is a fake talk show about questionable hook-ups and pranking friends. It's funny, but then again, Axe never had a problem being funny. Nice effort overall.