So who says this new-fangled social media, web 2.0 stuff doesn't work? Not Diggnation's Kevin Rose and Alex Albrecht who, on January 16th interviewed Jimmy Fallon, will, in return, appear on Late Night with Jimmy Fallon tonight.
Watch them. They're good. But if you miss it and are going to SXSW, you can see them do a live show at the Bigg Digg Shindigg at Stubb's Saturday night beginning at 6:30PM.
We've had a good time poking fun at contextual advertising, a $1.6 billion industry, over the years for its awkward mishaps and curious mismatches but it's still a viable practice. So viable, there's now a conference dedicated specifically to the practice.
Thanksgiving. Christmas. Valentine's Day. *slap* Easter. Please, make it stop! It's like one holiday ends and another begins. So, yea, Easter's on the way and so are the Easter-themed campiagns like this one from Mars Canada for M&M. Created by Proximity Canada, BBDO Toronto and Firstborn, this one has been dubbed "Canada's most Speck-tacular Egg hunt."
With print, TV (see one of the spots here), POP and online, people are urged to collect M&M eggs hidden around the web (a virtual egg hunt!) and in stores with PIN codes to use as entrance to drawing to win a trip to New York, Las Vegas or Orlando.
There's a site, four minisites and banners on MSN.ca, Yahoo.ca, MySpace.ca and others all with PIN codes to hunt for. Have at it.
- White paper in comic book form.
- Meg Whitman for CA gov.
- Two sides of Arnold -- the disgruntled and the loyalists -- come to blows.
- Neo-conservatism's golden child.
- Barbie's birthday Beetle.
- Ugh, dude. Only in Iowa.
- "If they did do it, you'd expect them to be flaunting it. Unless there's no one left in the fucking building to do it!"
Continuing that creepy Japanese game show-inspired shaving fetish campaign thing for Nivea, DraftFCB and Rubber Republic assault us with Foam Beard Lady.
We are appropriately terrified.
The associated microsite guides shaving addicts to Stepping Stones Retreat, where a slightly Running with Scissors-y doctor will promise to cure you of glabermania while eye-raping you with Nivea shaving products. Compulsive shavers will no doubt be pleased.
Victims of Office Space probably remember the unforgettable reference to the O face -- that almost embarrassingly vulnerable expression guys make when they're stuffing somebody full of meat popsicle.
Under the mistaken impression that it's clever (and maybe on some level it is), Three Olives Vodka has launched a "What's Your O-Face" contest. Give 'em your best O and you could win $10,000, a "VIP trip to NYC" (what is that, a Broadway show and coke?) and the privilege of getting your O-face splashed all over a national ad campaign.
Think of it! You could be the village bicycle ... except for the whole country.
Associated creative: blue O-face, cherry O-face, root beer O-face.
Here, Nordpol envisions a secret world populated by IKEA furniture.
Hrm. Wonder whose unfortunate job it was to parse out the setup manual for all those levitating lawn chairs. The spoon fish were neat, though.
You gotta forgive the quality of the imagery at left, but we couldn't leave this one alone. For a Macedonian testicular cancer awareness campaign, grabby paper hands were laid down on public seats or positioned suggestively over barber's gowns, snatchin'-the-manpouch style.
The objective is to take the stigma away from checking your Holy Grail for testicular cancer. (Alternatively, I don't know how I'd feel if I put on a barber gown and looked down to find two disembodied hands cupped over my boobies. I guess I'd have no choice but to live with it.)
The blunt "Check Them" message also appeared on eggs -- which made us feel decidedly wary about picking any up in the near future.
Orchestrated by McCann Erickson for NGO Veritas Spiriti. The work is also shortlisted in the "Best Targeted Campaign" category of this year's Festival of Media Awards.
Hmm. Maybe it's like that scene in the Sylvester Stallone/Sandra Bullock movie Demolition Man where future cop answers the phone saying, "Hello, this is the Los Angeles police department. Press one for an automated attendant or stay on the line to speak to me" or something like that.
VCCP Berlin has produced a commercial for O2 which depicts all sorts of robots in retirement with a voiceover that, OMG, you can now talk to an actual live human being when you call the company.
Wow. How novel. How did we ever get to a place where insanely annoying phone trees became the norm?
2K Sports promotes video game MLB2K9 with an ad where a Giants player schools his (adorably earnest) virtual self in both work and play.
It's witty work, a big plus considering there's no genuinely exciting way to hype a video game about baseball.
Agency: Ground Zero.
UPDATE: If you'd like a more mundane version of this piece, click here.