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'Teenagers' Convince Teenagers to Drive Slower

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Every possible method of convincing young people to drive slower and more carefully has been done. Everything from light humor to horrifically gut-wrenching emotional manipulation has been put to use. Does any of it work? You'll have to ask the statisticians for the answer to that questions.

In an update to the Ad Council's Youth Reckless Driving Prevention campaign, Y&R New York is out with four new commercials which involve the goofball "teenage friend" joining a threesome in a car and, through different tactics, convince the kids to slow down. They're quite tame compared to many of the more extreme examples we've seen.

One might say they were lame but they are so ingratiatingly squirm-inducing, they just might keep people's attention long enough to garner at least a tiny bit of consideration.

by Steve Hall    Mar- 2-09    
Topic: Campaigns, Cause, Commercials



FetchBack Gets Its 'Fetch' Back With Keyword Retargeting

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OMG. Is that not the lamest headline referencing the lamest movie in which the lamest FTW-wannabe vernacular is beaten to death? But hey, every time retargeting company FetchBack makes an announcement, the Mean Girls simply have to come out and play.

So what's the big announcement? Wait, does it really matter? We got to write our pithy headline. Can't we just move on to the next story? Oh wait, you really want to know? OK so here it is.

more »

by Steve Hall    Mar- 2-09    
Topic: Tools



Cute Community Manager + Robust Social Site = Panasonic Playground

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Panasonic, with help from Crayon, has launched Living in HD. In a promotional video on Facebook, LiHD community manager Kate Dickman highlights the reasons for joining which include "meeting cool, new people [like her], uploading your pictures and videos and getting comments on them."

The site is also a place to ask questions about Panasonic products and learn about new ones. The big sell, though, is Kate's urging viewers to apply to become an LiHD Family which, much like the Nikon blogger outreach program, will give a bunch of Panasonic products to people to try out, share with others and offer feedback.

On Living in HD, there are hundreds of videos from both regular people and Panasonic describing various products, which ones might be best for you and how to get them installed. It's, as the tagline say, "your HD playground."

by Steve Hall    Mar- 2-09    
Topic: Consumer Created, Social, Video



Viagra's 'Couple' Touches Us Where We Least Expect It

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Everything about Viagra makes us laugh. We all know what it's for (and spam has ensured that we never forget!), but the ads are never really about doin' The Do -- they're always about love and intimacy, which in this jaded world is a lot like taking the sluggish scenic route to the same destination.

So, fingertips at the ready, we watched "Couple" with the full intention of taking the piss out of it. And get this: we couldn't. Because it moved us.

Yeah, we're embarrassed too.

more »

by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Midea AC: Pretty and All, but a Bit Too Bright for Comfort

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Household appliance firm Midea tapped Transistor Studios and Ogilvy/Shanghai to promote its compact air conditioning (AC) product line.

"Dream" depicts a sleek, energy-efficient AC that self-repairs, senses changes in the environment and apparently morphs like the space ship in Flight of the Navigator.

That's exciting and all, but the skeletal arms and single eye had us picturing HAL, poring over us as we sleep, breathing frosty air onto the hair on our necks before spiriting us into cruel oblivion.

more »

by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Television



Dude ... We're Not Even Gonna Go There.

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Found this gilded treasure on a community dating site called Datingish.

The CTA alone was sufficient to leave our ears ringing with bad Bangkok jokes, but a quick visit to the website, Thaikisses.com, drives users to still other exotic destinations: Chinesekisses.com, Filipinokisses.com, Latinlove.org, and -- wait for it! -- Ladyboykisses.com.

There's somethin' in the grab bag for everyone!

by Angela Natividad    Mar- 2-09    
Topic: Bad, Online



Tums: Not Animal-Tested, But Probably Animal-Friendly...?

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Tums manifests its antacid magic in "Angry Bear," where the aforementioned animal steals food, overeats and goes back in for one more score: the Tums.

There's something about the sight of a bear, far-off and out of decapitation range, that totally numbs us to its potential malevolence. It's like, "Aww, look at the bear eating all the pizza. Look at the bear breaking the watermelon. Look at the bear getting the Tums for its tummy."

You kind of want to curl up around it and fall asleep while it's lying against one of those gutted cars, nursing a food hangover.

more »

by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Television



Department of Energy Compels Kids to Lose Their Excuse

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To make kids act more energy-smart, the Department of Energy launched Lose Your Excuse, a painfully cute website* that encourages engagement and boasts a 10-step energy "action plan" to download.

Two quirky little ads drive traffic in its direction. Each features a kid getting caught in a lie about why s/he hasn't become more energy efficient. (I know that vibes like the Spanish Inquisition, but the execution is feel-good and funny).

more »

by Angela Natividad    Mar- 2-09    
Topic: Campaigns, Cause, Commercials, Television



Carlos Mandelbaum Gets Wasted

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In the continuing saga of Carlos Mandelbaum and his insightful take on the state of marketing today, his latest outing examines the fantasy life of corporate managers. Mandelbaum ponders the penchant of corporate managers to fantasize they are warriors or mystics or...students getting all philosophical and intellectual by enjoying mind-expanding lectures by really cool professors...like the dude that did those weird UPS whiteboard ads.

more »

by Steve Hall    Mar- 1-09    
Topic: Good, Opinion, Strange, Trends and Culture, Video



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