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McDonald's Coffee Helps Dad Show the Love


OK, can you say forced? Yes you can. It's easy. First you elude to the fact your daughter is or isn't on the hockey team with the rest of the boys. Then, when she asks, "Dad, do you wish I was a boy?", you pull out some lame hockey references and deliver them with the demeanor of a guy making excuses to his girlfriend for blowing off their date last night.

And then, for the money shot, you quick cut to a close up of a McDonald's coffee cup...and OMFG...deliver the killer line, "If you were a boy, who'd be my little girl?"

Amazing what a cup of friggin' coffee can do for tongue-tied men of the world.. Thanks for sharing, Cossette.

by Steve Hall    Mar-30-09    
Topic: Bad, Commercials, Creative Commentary, Strange

Adrants Reader Says Chevrolet Camaro Site A Fail


So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it's nice when a reader sends in a note doing our job for us. In reaction to the new Chevrolet site launching the new Camaro, a reader had this to say:

"Great idea having a soft launch. Only problem is the launching site is spectacularly lame! It actually looks like a bad version of Saab site circa 2002. I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality, to have this bland, poorly achieved minimal mushy mush is such a ridiculously horrible business decision."

Thanks, reader!

by Steve Hall    Mar-27-09    
Topic: Bad, Online, Opinion

Angry? Depressed? Breaking Stuff Helps


Want to rain down some destruction on a friend? Or an enemy? Head over to the Trail of Destruction, a promotional site for the DVD release of The Day the Earth Stood Still.

It's pretty basic. A send to a friend thing where use the movie's trailer footage to create a customized trailer that shows your friend's stuff being destroyed. Well, that's a pleasant though, huh?

But sometimes you feel angry and you need this sort of thing to work it all out. So if you're bummed, sad or having a bad week, this is for you.

by Steve Hall    Mar-27-09    
Topic: Promotions

Great Ideas Deserve Their Chance to Blossom and Grow


Killed Ideas are a very sad thing. Prior to their untimely death, they spring to life and are the best thing that ever could have happened. Then, bothersome external elements begin to interfere and that perfection is challenged with a sometimes insurmountable challenge to survive.

In life, second chances are few and far between. When we get them, we should grab tightly and hang on for the bumpy ride ahead. Life, rightly or wrongly, is not always an easily traveled road.

more »

by Steve Hall    Mar-27-09    
Topic: Industry Events, Opinion

Colorgasmic Drill Plugs Kiddie Aviator Line


Ray Ban's promoting a technicolor melange of plastic Aviators with a Cutwater-orchestrated ad called "Drill," where a big plastic drill with crayons strapped to the front of it wreaks havoc on a sedate canvas.

It's a fun watch. We wouldn't mind seeing it again and again, all over network TV. (Not nearly as engaging as "Super Chameleon" though.) Kinda reminds us of the Nano Chromatic campaign.

more »

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Commercials, Television, Video

Sears Appeals to Techie Moms with New Media Push


See it all on bustedmoms.com, which is pretty much just a frame wrapped around a Facebook page, slathered in Twitter media for good measure. Work by IZEA.


When last we covered Sears, it was getting all cozy and whatnot with Vanessa Hudgens and the rest of the tween-tastic High School Musical crowd. Gag us, man.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Online, Social

Swiss Elevator Riders Get Unexpected Skydive Experience


Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view.

Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice.

In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Good, Guerilla, Poster

Amnesty International Takes Pulp Comic Tack


Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."

It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.

By Leo Burnett/Lisbon and Lobo, a Brazilian production co.

more »

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Cause, Commercials, Good, Television

Padma Makes Sweet Masticatey Love to Western Bacon Burger


AdFreak passed us a peek of that Padma Lakshmi Carl's Jr./Hardee's spot, filmed earlier this year.

It'd be tough to find anything better to say about it than "redefines food porn."

It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.

more »

by Angela Natividad    Mar-27-09    
Topic: Campaigns, Celebrity, Sponsorship, Television

Indians Let Cleveland Graffiti All Up on Public Transport


Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.

by Angela Natividad    Mar-27-09    
Topic: Campaigns, Guerilla, Outdoor, Promotions

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