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Levi's Promises 501 Pounds, and Some Face Time, for Window Display

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Levi's has partnered with Dazed & Confused for a window display competition. This is for the Carnaby Street store in London. In the event that your blood, sweat and tears make it to the store window, your work will be featured in the June issue of Dazed & Confused, and you'll also win a token, if paltry, 501 pounds.

For that much, they're probably not getting the Five on Fifth treatment. But sometimes people surprise you in exchange for a little limelight.

More about the Carnaby Street display contest here.

by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Events, Magazine, Outdoor, Promotions



Possibly the Only Time 'Blah-Blah' and 'Click-Click' Will Resonate Like Ear Candy.

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"Smart Play" illustrates Cosmote's melodic marriage of mobile, landline and internet with a three-part orchestra whose only instruments are phones and laptops.

Pretty nifty. Fun fact: a team of musicians wrote the score specifically for this ad. It's an amiable watch, and the tagline wraps it up nice n' easy: "The most harmonic combinations of mobile, landline phone and internet on the go."

Work by Bold Ogilvy for Cosmote, a major telecom in Greece.

more »

by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Numa Numa Guy Gets Down with GEICO Gecko

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Remember Gary Brolsma, the Numa Numa Guy? Of course you do. Hoping to tie his lovable lip-syncing magic to a big brand, The Martin Agency tapped him to produce "Numa Numa Guy with GEICO," an amateur-style vid where he sings Somebody's Watchin' Me while GEICO's trademark gecko dances behind him.

What makes the video awesome is you don't really notice the gecko at first. But as you acclimate to the context, suddenly you're like... "WTF is that thing in the terrarium, shimmying in the background?"

And then you LOL, just a little.

more »

by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Good, Online, Social, Trends and Culture, Video



Smoking is Addictive. You Know, Like Gummy Bears.

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The team at Truth is at it again with Infect 2009, flanked by a guerrilla team called the Infectors. In a set of five ads, two charismatic but prickly MTV hosts -- which join Truth in battle -- invade ordinary spaces with 100 Truth warriors at beck and call. Their objective is to illustrate some of the egregious claims tobacco industry executives have made over the years.

See "Gummy Bears." Uh, diggin' how they're still using quotes from the late '90s.

more »

by Angela Natividad    Mar-24-09    
Topic: Brands, Campaigns, Cause, Guerilla



Study Examines Performance and Affiliate Marketing

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Examining the performance marketing industry/affiliate marketing, MediaTrust and eConsultancy recent released a study. Here are some of the top line findings:

- One in six affiliates surveyed (17%) is generating at least $600,000 a year in revenue for merchants.
- Paid search or pay-per-click advertising (PPC) is the most significant category for US affiliates (48%), marginally ahead of true content (search engine optimization) on 46%. Just under half of affiliates surveyed say each of these methods is important to them.
- Health, Sport and Fitness is the sector most widely promoted by affiliates, promoted by 41% of survey respondents. The next biggest sectors are Gifts / Gadgets (28%) and Books (27%).
- Affiliates are very positive about the increased use of the mobile Internet. The wider use of cell phones for accessing the Web is seen as an opportunity by 58% of respondents.
- The entrepreneurial spirit of affiliates also means they are also more likely to see the economic crisis as an opportunity than as a threat.

See the full study here.

by Steve Hall    Mar-23-09    
Topic: Research



Our Foot-Long Is Sexier Than Your Foot-Long

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Put that foot long in me, sexy. No, that's not us editorializing about sex in advertising in a far off life. Nope. That come directly from Quiznos and their new commercial for their $4 foot long sandwich. While we haven't seen the spot yet, we hear juicy phrases like "say it sexy" and "put it in me" are delivered by a seductively soothing voice.

Say what? Put. It. In. Me? In an ad? The horror! Hey, we don't write the stuff. We. Just Write. About. It.

more »

by Steve Hall    Mar-23-09    
Topic: Brands, Commercials, Good, Racy



'...Ah, Feels Like 2006 Again.'

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JetBlue continues pitching execs with tarnished golden parachutes in a tongue-in-cheek series of online videos. The objective is to acclimate bigwigs, accustomed to their own jets, to the somewhat-less-private JetBlue experience.

It's funny shit -- imagine that Old Spice Bruce Campbell campaign, except for down-and-out silver-spooners instead of green youngbloods.

We love it when dude makes an allusion to private jets on craigslist in Episode 3. And that douchey PowerPoint moment? Priceless. For those so inclined, worldly wage-earners with a sense of humour can "Have [their] assistant's assistant book now."

by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Good, Online, Video



Skank Blogging, Web 2.0 for Evil Entities, Schultz Sputters

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- AdWeek Media's Magazine Hot List. The Economist stays tops; Elle, People come in second and third.

- Don't call Liskula Cohen a skank. She doesn't like it and will try getting Google on yo' ass.

- Ever wonder how good the One Club has it? Find out.

- Evil fictional corporations get the web 2.0 logo treatment.

- Starbucks, treading more water with frothy frothy words.

by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Celebrity



...but Won't the Fibers Destroy that Fine Watery Flavour?

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Designer Benjamin Edgar is responsible for the minimalist packaging behind Boxed Water is Better, which helps bottled-water elitists be more eco by using packaging made from renewable resources.

The, uh, box format that's become so popular with other fine beverages means empty containers can be shipped flat back to a water plant. More flattened boxes can fit in a truck than whole bottles, so emptied Boxed Water containers require fewer truckloads.

Nothing's sexier than a rapidly-shrinking carbon footprint. (Writing that out makes us think of Chinese foot-binding, which is sort of uncomfortable, and probably has more to do with our psychological states than this campaign.)

by Angela Natividad    Mar-23-09    
Topic: Brands, Cause, Packaging



Sony Ericsson's Free Flowers Hawk Handhelds at Moms

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Last weekend Sony Ericsson converted a number of London-based Carphone Warehouses into floral installations, where mothers could get free flowers in honor of Mother's Day.

The gig was a promotion for the W595 Sakura handset, which Sony's trying to position as "the perfect alternative 'floral' gift for Mother's Day." (The phone's outfitted with a cherry blossom design and is, in fact, quite festive.) It also hired a "floriographer" to school moms and kids alike on what flowers to choose -- and which to avoid -- on this most hallowed of holidays.

Top flowers to pick/avoid are below. For what it's worth, they illuminate the subconscious reason guys are always asking whether we like orchids.

And why would you give someone dead leaves?

more »

by Angela Natividad    Mar-23-09    
Topic: Brands, Campaigns, Events, Guerilla, Promotions



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