'It's Just Such a Thrill When Somebody Comes Up and Says I'm Glad You Made Those Clubs.'

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To kick off its "engineering smiles for 50 years" campaign, PING puts founder Karstein Solheim on the platform. The work is a more bearable version of the sap-saturated Sprint/Dan Hesse material: it's just a simple, no-frills voiceover with product imagery.

Unpretentious, nice and neat. By The Martin Agency, whose class-act status was heavy on the spin last week as the result of news that it would lay off staffers -- and give competing agencies up to half the shafted Martinites' first month's pay in exchange for hiring them.


by Angela Natividad    Mar- 9-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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