Just As We Suspected: Aunt Flo Wears Pea-Green Chanel.

tampax-aunt-flo.jpg

In "A Gift from Mother Nature," a personified Aunt Flo stalks girls in the street and tries passing off a charming gift, suspiciously wrapped in red.

We like how, in the event of total brain density, a disclaimer at the beginning of the ad reads "YOUR MONTHLY GIFT FROM MOTHER NATURE IS A EUPHEMISM FOR YOUR PERIOD." It's like, thanks Tampax, we totally thought Flo was sharing her latest batch of fresh-baked Vegan cookies.

But the appropriately annoying human allegory doesn't just bestow The Curse with playful malice; she also encourages you to buy white dresses and makes tidy, embarrassing personal jokes in front of your boyfriends. It's hilarious when she chases a woman down the street, notices her pregnant belly and goes, "Shoot ... I forgot" -- and waves her away with obvious disappointment.

The video's objective is to show women how they can outsmart Mother Nature, which is the only weird thing about it: I'm not seeing any outsmarting, just a lot of wincing and running-away. Unless Tampax is suggesting we get knocked up at the next opportunity.


by Angela Natividad    Mar-23-09   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: