Love Hides Where You Least Expect It. Like in Condiment Bowls.


With help from Blacklist, Goodby, Silverstein & Partners adds "Firesprite" to Frito-Lay's painfully adorable Made for Each Other campaign.

In the words of the pressie: "Made for Each Other is about that brilliant moment where two worlds collide to make an even greater whole. [...] Much like Dips and Chips, when our two heroes meet you just can't help but smile."

In this spot, a well-meaning little firesprite chars everything he touches -- until he finds unlikely harmony with a giant blanket on a windy day.

I realize how insane that sounds, but really, it's cute, and in keeping with the chip/dippy happy-ever-after we saw in the previous spots ("Sockets" remains our favourite).

Music by Leon Jean Marie. If you dig the effort, click on the website -- linked above -- where you too can make magic happen between pairs.

by Angela Natividad    Mar- 9-09   Click to Comment   
Topic: Brands, Campaigns, Good, Video   

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Somebody please explain to me how frito-lay could justify a site that takes a full minute to load and that couldn't be any less intuitive????

This is creative masturbation at its finest.

Posted by: confused on March 9, 2009 9:57 AM

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