Midea AC: Pretty and All, but a Bit Too Bright for Comfort

midea-ac.jpg

Household appliance firm Midea tapped Transistor Studios and Ogilvy/Shanghai to promote its compact air conditioning (AC) product line.

"Dream" depicts a sleek, energy-efficient AC that self-repairs, senses changes in the environment and apparently morphs like the space ship in Flight of the Navigator.

That's exciting and all, but the skeletal arms and single eye had us picturing HAL, poring over us as we sleep, breathing frosty air onto the hair on our necks before spiriting us into cruel oblivion.


by Angela Natividad    Mar- 2-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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