'Now You Know We're Allergic to Peanuts.'


2K Sports promotes video game MLB2K9 with an ad where a Giants player schools his (adorably earnest) virtual self in both work and play.

It's witty work, a big plus considering there's no genuinely exciting way to hype a video game about baseball.

Agency: Ground Zero.

UPDATE: If you'd like a more mundane version of this piece, click here.

by Angela Natividad    Mar-10-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Why, why, why would you ever take the "we're allergic to peanuts" shot out? What in that spot is funnier than that? What knucklehead client says "We should keep the part about "my favorite color is green," but lose the allergy shot"?

It makes me...nuts.

Posted by: Hugh on March 11, 2009 1:00 PM

Featured FREE Resource: