'Now You Know We're Allergic to Peanuts.'
2K Sports promotes video game MLB2K9 with an ad where a Giants player schools his (adorably earnest) virtual self in both work and play.
It's witty work, a big plus considering there's no genuinely exciting way to hype a video game about baseball.
Agency: Ground Zero.
UPDATE: If you'd like a more mundane version of this piece, click here.
Comments
Why, why, why would you ever take the "we're allergic to peanuts" shot out? What in that spot is funnier than that? What knucklehead client says "We should keep the part about "my favorite color is green," but lose the allergy shot"?
It makes me...nuts.