On Heels of Nike, Waking Life


Shots Mag draws our attention to Wieden + Kennedy's "The Light" for Nike. It's one of those soul-of-the-run spots: all about the breath, the pace, the solitude of the sport and the community it simultaneously sparks.

You get the sense that runners inhabit a part of space/time that the rest of Suburbia's completely unaware of.

More intense and less playful than 72andSunny's "Men vs. Women." Classic Nike though.

by Angela Natividad    Mar-18-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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