Puma Tries Hand at Digi-Love

puma-lift.jpg

For client Puma, Droga5 produced "Lift," an ad in which an avatar-like couple engages in a sultry courting ritual where nothing's really what it seems, and everything changes, and expectations between man and woman differ -- and it's all out there for you to see, projected on the walls and riffing off their bodies.

Didn't do much for us. If you wanna play girl-meets-boy, you'd be better served by the naughty-naughty Levi's or even childlike, slightly macabre Scion.


by Angela Natividad    Mar-12-09   Click to Comment   
Topic: Brands, Campaigns, Video   

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Comments



Comments

reminds me that advertising can be beautiful. well done.

Posted by: silverfox on March 12, 2009 9:11 AM

reminds me that advertising can be beautiful. well done.

Posted by: silverfox on March 12, 2009 9:12 AM

I agree, it's absolutely beautiful. More like an art film than an ad. I love it.

Posted by: glossy on March 12, 2009 3:52 PM

Really?
I found this not just incredibly boring and self-indulgent (Gondry lite) but ultimately a big mistake for Puma as a brand. It turns Puma into just another fashion brand, and not a very interesting one at that.

Posted by: Human on March 13, 2009 1:35 PM

so many brand experts ... "makes them blah, blah, blah"

it's a great ad. awesome.

Posted by: leon on March 17, 2009 2:43 AM

Riney used projectors a while back. Not saying a technique can't be used again, just saying I thought of this:

http://www.youtube.com/watch?v=fLQd1JleCRA

Posted by: JG on March 17, 2009 11:57 AM

Riney used projectors a while back. Not saying a technique can't be used again, just saying I thought of this:

http://www.youtube.com/watch?v=fLQd1JleCRA

Posted by: JG on March 17, 2009 11:59 AM







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