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Razorfish Turns Travel into Contagion.

travel-channel-bug.jpg

Visit ihavethebug.com to take a quiz and find out whether you've got the "travel bug." The exercise -- short, playful and mildly entertaining -- serves two purposes: to flatter you and drive you to the Travel Channel. (If so inclined, note requisite Facebook tie-in at bottom left. What, don't you want all your friends to know you've got "excellent gumption, chutzpah"?)

The Travel Bug TV spot is done in a faux-serious Big Pharma tone. You've got sufferers, playfully agonized; you've got gratuitous shots of people running on beaches. The Travel Channel's the cure, but like all drugs, you're warned it may only aggravate the symptoms.

Ad's expectedly corny, even a little dated in its humour; but the site quiz ties the gimmick back to Travel Channel shows well enough. At the very least, it sparked discussion: last night me and a friend were all, "What exactly is a sexy beach?" Verdict's still out.


by Angela Natividad    Mar-19-09   Comments (1)   
Topic: Brands, Campaigns, Commercials, Online, Social, Television
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Comments

The first episode of Dhani's show was very good. And any beach that Bridget is on IS sexy.

Posted by: matt on March 19, 2009 9:14 AM

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