Runningmen Take on Fairer Sex in Boy/Girl Dash-Match

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The battle of the sexes gets all literal on yo' ass in "Men vs Women" by 72andSunny. Propelled forth by the challenge of racking up the most kilometres for their gender, Nike-decked runners take to the streets in the playful spirit of competition. (We totally eat this stuff up. Remember those Mia Hamm vs. Michael Jordan Gatorade ads?)

Neat thing is, this isn't just an ad. If you're rooting for any particular team, and provided your knees are in fine shape, join in the fun at NikePlus.com. (Digital material by AKQA.)

Note how everybody seems to own a Macbook Pro. o_O Nike and Apple have collaborated before on a Nike + iPod clothing line, so it should come as no surprise they're still bedtime buddies. Song's cool, too: Run (I'm a Natural Disaster) by Gnarls Barkley.


by Angela Natividad    Mar-17-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

well-produced but about as predictable as it gets. meh.

Posted by: @theandy on March 18, 2009 2:29 PM





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