School Logo Dressed in Crew History


Here's a submission to Killed Ideas. For a college logo, designer Liz Oliner married the school's crewing history which dates back to the glory days of the 1920's.

Liz described what she envisioned when creating the logo, writing, "Women in long shift gowns watching the races on a summer day in Philadelphia. A quad pulls the perfect feather as it glides across the finish -- clean, smooth and controlled."

While the idea was killed because the school felt it focused too heavily on one aspect, there's no denying this logo has something to say.

If you have an idea a client killed or some spec work that hasn't seen the light of day, visit Killed Ideas and add your own.

by Steve Hall    Mar-20-09   Click to Comment   
Topic: Industry Events   

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It's rowing, not "crewing." You can be on the "Crew" or "Rowing Team," and row, but you cannot crew.

Posted by: L. Snell on March 20, 2009 2:16 PM

I crewed once. I prefer not to talk about it.

Posted by: Dave S. on March 20, 2009 4:22 PM

what's wrong with a good ol' fashioned verbing?

Posted by: tron on March 22, 2009 7:14 PM

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