Study Examines Performance and Affiliate Marketing

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Examining the performance marketing industry/affiliate marketing, MediaTrust and eConsultancy recent released a study. Here are some of the top line findings:

- One in six affiliates surveyed (17%) is generating at least $600,000 a year in revenue for merchants.
- Paid search or pay-per-click advertising (PPC) is the most significant category for US affiliates (48%), marginally ahead of true content (search engine optimization) on 46%. Just under half of affiliates surveyed say each of these methods is important to them.
- Health, Sport and Fitness is the sector most widely promoted by affiliates, promoted by 41% of survey respondents. The next biggest sectors are Gifts / Gadgets (28%) and Books (27%).
- Affiliates are very positive about the increased use of the mobile Internet. The wider use of cell phones for accessing the Web is seen as an opportunity by 58% of respondents.
- The entrepreneurial spirit of affiliates also means they are also more likely to see the economic crisis as an opportunity than as a threat.

See the full study here.

by Steve Hall    Mar-23-09   Click to Comment   
Topic: Research   

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Comments



Comments

What is Lead Generation and what are different ways to get it?
for selling a software product or developing existing business. We at Leadsmarketer company looking forward to receive answers.

http://www.leadsmarketer.com/lead_generation_services.html

Posted by: Melissa John on March 23, 2009 2:17 PM

That's a very 'off' report.... i remember them going around on all the Affiliate Marketing forums asking questions... in reality the crowd it attracts will waste anywhere from 100 to 1k without making a dime, give up and claim it doesn't work. That or lots of money and a team of blackhat programmers. Either will do.


It's gotta also fall under the 80/20 rule. Just drop in any of their irc channels and observe for 15 minutes... (that and if u talk to ad network CEO's they'll tell u 1 in 6 aren't even over 100 a day.)

They could have done so much better by polling the network execs instead of the actual affilaites...

Posted by: brentter on March 24, 2009 9:01 AM





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