'Teenagers' Convince Teenagers to Drive Slower

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Every possible method of convincing young people to drive slower and more carefully has been done. Everything from light humor to horrifically gut-wrenching emotional manipulation has been put to use. Does any of it work? You'll have to ask the statisticians for the answer to that questions.

In an update to the Ad Council's Youth Reckless Driving Prevention campaign, Y&R New York is out with four new commercials which involve the goofball "teenage friend" joining a threesome in a car and, through different tactics, convince the kids to slow down. They're quite tame compared to many of the more extreme examples we've seen.

One might say they were lame but they are so ingratiatingly squirm-inducing, they just might keep people's attention long enough to garner at least a tiny bit of consideration.

by Steve Hall    Mar- 2-09   Click to Comment   
Topic: Campaigns, Cause, Commercials   

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