Tums: Not Animal-Tested, But Probably Animal-Friendly...?

tums-bear-sad.jpg

Tums manifests its antacid magic in "Angry Bear," where the aforementioned animal steals food, overeats and goes back in for one more score: the Tums.

There's something about the sight of a bear, far-off and out of decapitation range, that totally numbs us to its potential malevolence. It's like, "Aww, look at the bear eating all the pizza. Look at the bear breaking the watermelon. Look at the bear getting the Tums for its tummy."

You kind of want to curl up around it and fall asleep while it's lying against one of those gutted cars, nursing a food hangover.


by Angela Natividad    Mar- 2-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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