Yawn. 'Much-Anticipated' Dairy Ad Disappoints

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Much-anticipated? Seriously? Yes, that is how this new commercial, Arm Wrestling, for the British Columbia Dairy Foundation is being touted. Part of the BCDF's Must Drink More Milk campaign, the DDB Vancouver-created cinema ad pits one big arm against two smaller...but milk-drinking arms. The outcome is predictable.

Thankfully this is bit one of 14. One hopes at least one of the yet to be seen 13 is actually "much-anticipated."

by Steve Hall    Mar- 2-09   Click to Comment   
Topic: Bad, Campaigns, Cause, Commercials   

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