Marketing 2.0 Paris: Deconstructing Scott Monty

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One of my favourite Marketing 2.0 talks, besides the Paula Berg stuff, was by Scott Monty, Ford Motor Co.'s social media man.

The guy's been alternately lauded and lashed, but I think he's the real deal. It's not even just that he's a nice guy; he's not afraid to express a scathing truth from top-of-mind, even if it stings. Social media's all about that: finding out who people really are, before they can terrace their images.

I didn't take any video (bummer), but I'll let you in on a priceless moment during his Q/A, when Sandrine Plasseraud of We Are Social asked about ROI tracking for social media campaigns.

Monty scoffs and goes, "ROI is a campaign metric; social media is a commitment. [...] What's the ROI of putting your pants on in the morning?"

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by Angela Natividad    Apr- 3-09    
Topic: Brands, Events, Good, Industry Events, Opinion



Homer Simpson Invades French Rail System

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On April Fool's Day, patrons of France's SNCF train service were greeted by the voice of Homer Simpson, who spouted frothy inanities in lieu of the feminine voice that normally makes arrival/departure announcements.

Eight major stations throughout the country were audio-penetrated by the Duff guzzler. Random prattle included stuff like, "The train from Alaska is waiting on platform 7. Watch out for bears!"

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by Angela Natividad    Apr- 3-09    
Topic: Brands, Good, Guerilla, Social



Kiera Knightley Takes Beating In Women's Aid PSA

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In this PSA for Women's Aid, Kiera Knightley gets together with her Atonement director Joe Wright to create this two minute video about domestic violence. Shot as if a scene within a movie, Knightley, who has just returned home from the set, turns to the camera and says, "Sorry, we didn't agree to that. That wasn't in the script," as she's hit by her boyfriend/husband.

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by Steve Hall    Apr- 3-09    
Topic: Cause, Celebrity, Good, Video



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