Chemistry.com Takes More Piss Out of eHarmony.

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Because Chemistry.com can no longer poke and prod at any blatant sexual discrimination on eHarmony's part, it's decided to produce a banner about how eHarmony's still a bigot, even if it's been forced to launch a homosexual dating site.

Chem, get over yourself.

Oh, and in case anybody forgot: Chemistry.com is a Match.com company. From the moment it launched, it would appear its entire raison d'etre is to kick shins without making Match look bad. And that's not to say eHarmony doesn't deserve a little shit for making life harder for our same-sex-love chums; that's to say this ongoing haterade campaign had its day, and the day's done.

by Angela Natividad    Apr- 6-09    
Topic: Bad, Brands, Campaigns, Online



Alaska Airlines Shames Touchless Bathroom Technology

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Isn't bathroom technology great? Urinals that flush themselves. Automated faucets. Automated soap dispensers. Hand-wave controlled towel dispensers. It all sounds like a germaphobe's wet-dream, right? Except for when these wonders of technology don't work. Which is like...all the time.

Alaska Airlines, with help from agency WONGDOODY (oh damn there is such a good bathroom humor joke in there), has launched a new campaign called North of Expected. The campaign juxtaposes bathroom technology FAIL with Alaska Airlines technology success and why the airline is so great because of it.

Supporting the television commercial are radio, newspaper, outdoor, transit and web.

Oh, and before we forget. Thank you Alaska Airlines. Thank you for taking us back to one of our earliest rants ever here on Adrants. Z-Fold FTW!

by Steve Hall    Apr- 6-09    
Topic: Campaigns, Commercials, Good, Online, Outdoor, Radio



Don't Get All Weepy About This 'Save the Polar Bear' Ad Just Yet

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Ever watch one of those teaser type commercials that clearly points on the direction of some weepy cause-related effort? This is not one of those commercials. It certainly starts out that way with a bunch of eager, eco-types embarking upon some lofty goal to correct some horrible wrong. And while they do end up doing some cute cuddlies a solid, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian.

SAA/Y&R Tel Aviv created.

by Steve Hall    Apr- 6-09    
Topic: Commercials, Strange



Big Dumb Agencies Get Crapped On Again

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Writing on his blog, Idiot Flags, independent marketing consultant Stephen Ban comments on the closing of JWT's Chicago office and the general demise of ad agencies in general. Some gems:

"Agency networks create "conflict agencies" with new names -- effectively admitting that their brands are meaningless, and rendering the differentiation between and among the original agencies irrelevant"

more »

by Steve Hall    Apr- 6-09    
Topic: Agencies, Opinion



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Mullen Makes Move to Boston, Shares Construction Progress

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By now, you all know Mullen is moving from its majestic estate in the woods on Massachusetts' North Shore into the city of Boston. The agency's new digs will be at 40 Broad Street. While the move will take place soon, you can check in on the status of construction here. Yea, they're just video loops but still. And if you really have nothing else at all to do today, you can jon the agency's Facebook fan page.

by Steve Hall    Apr- 6-09    
Topic: Agencies



Pasty White Chicks and Desperate Virgins Need Vacation.

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Hyatt's running a sweepstakes called The Big Welcome, where you can win a bunch of free nights in Unspeakably Awesome parts of the world.

That's cool and all, but the effort's being promoted with two wristslash-worthy attempts at irony.

more »

by Angela Natividad    Apr- 6-09    
Topic: Brands, Campaigns, Online, Worst



'Hey, Guy, Take a Free PC for Being in Our Ad and Talking About How Special You Are.'

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One of the biggest complaints about CP+B's wacked-out Gates/Seinfeld campaign was that it didn't really do much to push the product. In fact, it didn't mention the product at all.

As you recall, that effort was fast followed by "I'm a PC," which did mention the product, but not in any technical or deeply informative way.

Here's the latest suite of MSFT fumbles, labeled "Laptop Hunters." In this installment, an incredibly smug human being called Giampaolo shows us all how precious, how picky, how tech he is(n't especially) -- while on a quest to find the perfect (MSFT-subsidized) laptop.

more »

by Angela Natividad    Apr- 6-09    
Topic: Brands, Campaigns, Commercials, Television









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