FirstBank Scrimps. Like You.

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To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."

"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."

That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.

by Angela Natividad    Apr- 9-09    
Topic: Brands, Campaigns, Guerilla, Outdoor



We Just Don't Understand Anti-Gay Marriage Logic

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So let's get this straight. In America we are free to choose the religion we practice, express the opinions we care to share, join the people with whom we wish to assemble, enjoy the right to bear arms, live a life of privacy and to vote for whom we deem worthy.

But when it comes to selecting who we wish to marry, it's as if America forgot the reason America became America. Supposedly, we are the land of the free and the home of the brave.

Sadly, some prefer we become the land of the handcuffed and the home of the terrified.

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by Steve Hall    Apr- 9-09    
Topic: Cause, Commercials, Opinion



Light Sabers Come Out, Clothes Come Off in Faux Saber Ad

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Ever find yourself sitting at a bar when a beautiful women approaches and appears to be smiling at you when, in fact, she's actually looking at the person behind you? Come on. Admit it. You know this has happened to you. And it happens to the guy in this faux Saber deodorant commercial too. Luckily, though, he gets some hot action anyway.

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by Steve Hall    Apr- 9-09    
Topic: Racy, Spoofs



SoyJoy Aids Muscle Strength...Or Relieves Constipation

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This bizarre Japanese commercial for SoyJoy causes one to wonder, "trying to sit or take a shit?" We're really not trying to be witty or anything here. Seriously. Just watch the commercial and let us know what conclusion you come to.

by Steve Hall    Apr- 9-09    
Topic: Commercials, Strange



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ad:tech Paris: The Expanding, Contracting Media Ecosystem

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No ad:tech's an ad:tech unless there's a session that speculates, however pointlessly, on the future of advertising. This particular variant featured New Media Director Robin Sloan of Current TV and General Director Travis Katz of MySpace. The moderator was Editor in Chief Nicolas Arpagian of Prospective Strategique.

Interesting sidenote about this panel: Arpegian posed all questions in French; Sloan and Katz wore magic insta-translating devices that enabled them to respond in English without missing a beat. It was so "Star Trek."

Sloan was up first, and he kicked off with something unexpected. Positioning his presentation as if we were already living in the year 2019, he walked us through the "past" 10 years.

Video snapshots below.

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by Angela Natividad    Apr- 9-09    
Topic: Events, Industry Events, Opinion, Trends and Culture