Another One of Those 'Green is the New Black!!!1' Things.


There's a lot you can say about becoming more eco-conscious: that it's responsible, forward-thinking and personally/socially fulfilling, for example.

But in a spot called "Good Green," the Sundance Channel takes the go-green hype and staples on a passel of adjectives that ring both hollow and wince-worthy: sexy, trippy, fierce.

Confusingly, there's also a shot of Isabella Rossellini flirtatiously hugging a giant lobster.

WOW. Thanks for all the abstraction, BIGSMACKtv. We're definitely feeling the backhand.

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by Angela Natividad    Apr-17-09    
Topic: Commercials, Promotions, Strange, Television

Mastercard Trots Priceless 'Icons' Back onto the Stage


"Icons," a McCann-Erickson/NY spot that aired during the '05 Super Bowl, is a fond standby of Mastercard's "Priceless" campaign.

Prep for serious warm-fuzzy syndrome: it's composed of brand mascots -- Count Chocula, the Vlasic stork, Jolly Green Giant, Pillsbury Doughboy -- having Soul Food-style dinner as Mr. Clean slaves merrily over the sink. Some of the icons weren't even animated for TV prior to this. (Thank Calabash for bringing them to life.)

Too much good stuff. There's even some illicit Facebooky pokeage between Doughboy and Morton Salt girl. Scandale!

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'Stayin' Alive' Reminds Us that Shoes Make the Man...


...and what that has to do with razors, we're sure we have no idea.

Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.

The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.

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by Angela Natividad    Apr-17-09    
Topic: Brands, Celebrity, Good, Promotions, Sponsorship, Video

Post Concedes to Putting the 'No' in 'Innovation'


Post Shredded Wheat, that most generic of cereals, did itself a favor and passed on that most generic of cereal commercials: a shot of mom, dad and the happy kids, pouring cascades of milk onto yielding gobs of grain.

Instead it went for another gimmick: Formidable Authority Figure, touting the dangers of progress.

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by Angela Natividad    Apr-17-09    
Topic: Brands, Campaigns, Commercials, Television

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Green Eyed World, PhotoBucket's Delusions of Relevance, Adweek v AdAge


- Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.

- How to nail an interview. (Complete with hidden camera footage!)

- "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception."

- Pharma popped in PPC prevarication shakedown.

- PhotoBucket tries breaking TwitPic territory. Good fucking luck.

- Adweek v AdAge.

- Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.

by Angela Natividad    Apr-17-09    
Topic: Brands, Campaigns, Celebrity, Online, Trends and Culture, Video

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