ABSOLUT World Replaces Currency with Kindness
Imagine buying movie tickets with kisses instead of cash, or repaying your local streetside violinist with embraces and not cold change.
ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warming snapshot of a parallel universe where human contact is the end, not merely the means.
Impressively, ABSOLUT's taking this worldview to real people. With help from UK-based We Are Social, London's cinema-goers exchanged compliments and high-fives for free snacks and drinks; at participating cafes, caffeine junkies were granted free coffee for a smile.
Verdict's still out whether vodka actually makes you a nicer person (and not just a louder, sloppier one) but we happily attest it does make you more touchy-feely.