ad:tech SF: Levi's Blueprint for Storytelling
"When presented with bold new ideas, people reference what they know more than what they can conceive."
Senior Director Michael Perman of Levi's passed us oranges, recounted memories of his dad and deluged us with blue-jean trivia in an ad:tech sesh entitled "The Power of Storytelling."
See snippets of tweet coverage. It's apt that Levi's give us the skinny on storytelling's underrated appeal, given that its capacity to spin tales has beguiled us for years. Anyway, here's some videographic deja vu.
Denim -- The Unlikely Mineral. On the origin of jeans, and how you can still find some balled-up in mines:
Stories as Tactical Strategy. How best to approach a story-driven campaign:
Storytelling Successes in Digital. Examples of online campaigns that successfully managed to incorporate narrative -- and engage users: