Airlines Don't Understand Width More Important Than Length

jetblue_seat_monster.jpg

Airlines need to stop deluding us into the fact flying, apart from First Class, is anything other than the nightmarish scenario depicted in the first half of this JetBlue commercial from JWT New York. After showing us the horror of the reclining seat, we are transported to the nirvana of JetBlue's extra legroom.

While extra legroom may be great, it does nothing to address the problem of getting stuck next to a fat person for a cross country flight. And the person doesn't even have to be all that fat, if fat at all, to make life miserable for six hours.

As they always tell us in an entirely different arena, it's the width that matters, not the length. The spot was produced by Blacklist and dirested by againstallodds.

by Steve Hall    Apr-27-09   Click to Comment   
Topic: Commercials   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

As a former Naval Aviation guy/background, I'm more concerned with less flights overall anymore and airlines "packin' them in" on the flights they are still running which includes the weight of luggage as well. What sort of fatigue (or expedited fatigue) this will create on aircraft airframes, etc. The days of open flights I'm afraid are gone, especially in coach. So I'd expect full flights for the most part.

I only hope in this economy and in the light of safety the airlines aren't cutting corners in that area of the business.

Posted by: Todd on April 27, 2009 1:48 PM

Not on United anymore! They're supposedly rolling out a plan to make people pay for a second seat if a) they can't fasten their seat belt even with an extender and/or (forget which) b) can't put the arm rests down.

PIC, I know, but about time, I say.

Posted by: MCW on April 27, 2009 1:55 PM

As a 6' tall & fat person, I can safely say that these airlines make all of us, thin and thick, short and tall, more than a little uncomfortable when seated next to a stranger. Sore knees, uncomfortable silence, and wishing you could fit in the seat like the twig next to you make flying an experience to be avoided whenever possible.

Posted by: RH on April 27, 2009 2:24 PM

This is typical of the sort of fatisum I have come to expect from you Steve, just because you are skinny / bonny.

Posted by: Fat and Proud on April 27, 2009 4:55 PM

I disagree with you. For most people the width of seats is fine. it's the "seat pitch" that counts.

Posted by: jerry on April 28, 2009 3:09 PM

I thought the commercial for JetBlue airline was funny and cut through the clutter. The illustration for the reclined seat that turned into a monster and ate him sums up most individual's experience when flying. There needs to more room on airplanes either width or height. I agree that width room would be great because sitting next to someone who does not fit into the seat can always be uncomfortable but any added room is a feature I want. JetBlue airlines is promoting the fact they have more room to increase customers because they know it is something everyone needs and wants.

Posted by: Kayla on April 28, 2009 9:36 PM

I think these films are great, regardless of the fat, thin, wide, tall, short, in, out and round about crap that you're all talking about. I you're so concerned about it all.....buy first class tickets....all of you. You get what you pay for!!!!

againstallodds' animation rocks!

Posted by: buster on April 29, 2009 5:23 AM







Featured FREE Resource: