Alberta: Come For Our Beaches--Stay For, um, Their Beach?

Aka, when screwing up may not be such a bad thing. Tourism campaigns for the most part are boring. Few cut through the world of beauty shots and smiling families. So when Alberta Canada recently ran a photo of a beach taken in northeastern England as part of their latest campaign, they may have done themselves a favor. Sure there's production costs associated with redoing stuff, but buzz baby, buzz! Congrats Alberta, you just cut through.