As If There Aren't Already Enough Ice Cream Flavors

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Really. How many flavors of ice cream do we really need? Apparently, there is no end in sight for Ben & Jerry's which, in the UK, has launched a contest to help the company come up with yet another flavor.

The prize? One winner from each country gets to go to the Dominican Republic to check out the "benefits of Fairtrade" on a cocoa farm. Well, damn, that sounds exciting! We all better enter right now! Oh, and the grand prize winner will have their flavor idea become part of Ben & Jerry's collection in 2010.

Of course there's a YouTube video.

by Steve Hall    Apr-14-09   Click to Comment   
Topic: Promotions   

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Comments



Comments

I think this smells like ripoff city after the successful campaign by Walkers (Pepsico) for finding a new flavour of potato crisp (chip).

http://www.walkers.co.uk/flavours/default.aspx

this has been pretty huge and heavily marketed and at least the prize of revenue share IS something to get excited about.

Posted by: Martin on April 14, 2009 11:52 AM

Not 100% sure, but I think Ben & Jerry already did something similar last year. To rippoff someone else's idea might be fine sometimes, but to repeat yourself is lame

Posted by: Martina on April 15, 2009 2:45 AM







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