Because Watching Kids Cry Just Never Gets Old

sad-little-boy.jpg

Your tax dollars at work. Hey, pushing a kid to emotional breaking-point is small potatoes compared to all that guilt equity! the New York State Health Department will raise among smokers for the 5.5 minutes they could be spending with a cancer stick.

Contemplate the moral dilemma with fellow creatives-in-arms, and then ask yourself, just ask -- are a few seconds of anxiety worth it? It's not like smokers don't know about the health consequences, or that their priorities are mildly screwed up (I always feel a little guilty lighting up in front of tots); does one sappy spot a quitter make?

This emo thinkpiece brought to you by Quit Victoria.


by Angela Natividad    Apr-16-09   Click to Comment   
Topic: Cause, Commercials, Television   

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Comments



Comments

Will one sappy ad make a difference? I think so...

A friend of mine smoked for two decades... from cigarettes and then to a pipe... until one day his 8 year old son came in as he was lighting his pipe and said they talked about smoking in school that day and he didn't want daddy to die. Matt put out his pipe and never picked it up again.

If the sappy ad is a mental trigger in one person, then it worked.

Posted by: Will Murphy on April 16, 2009 1:45 PM

hmmmm, that's a tricky one. i too feel guilty smoking in front of kids, but i've always said that i would quit the day if i ever got pregnant. i don't think an ad will do anything for someone who doesn't already have kids. sure i feel bad for the kid, but it's easy for me to seperate myself from being a parent of the cying child. i think it would be better to start a campaign where little kids went up to smoking adults on the street and starting crying :) that might actually make me feel like a horrible monster!

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This commercial is effective for three reasons: first, it triggers the emotion of guilt. Second it associates the child in the commercial to the viewer’s child/children by using the word "you" and third it pairs the two together. If this advertisement were selling a product rather than serving as a public service announcement, then the moral issue would be completely different. The child was probably not permanently emotionally damaged by the filming of the spot and in turn helped the "quit smoking campaign" achieve an objective of an effective commercial. By evoking a sense of "real anxiety" in the child, parents watching the advertisement are more likely to associate their own children and their children’s emotions, with the child in the ad, therefore making the advertisement more effective, leading to less smokers.

Posted by: Inga on April 26, 2009 11:31 PM

I like this because it does evoke a true sense of emotion in children and as adults, we no longer understand. i have a younger sister and i remember she found my brothers cigarettes. She flipped out! started crying etc etc. well she is going through that d.a.r.e. program in school and basically she thinks my brother is going to be dying tomorrow if he smokes another cigarette. and once my sister gets old enough to possibly think that cigarettes are " cool" she will remember that he had those cigarettes, and if he smoked them and he isn't dead, "one won't kill you. so yes, one ad can make a different. think of it quite literally hopefully it will make people think twice next time they smoke.

Posted by: rachel Santarelli on April 29, 2009 2:47 PM

I like this because it does evoke a true sense of emotion in children and as adults, we no longer understand. i have a younger sister and i remember she found my brothers cigarettes. She flipped out! started crying etc etc. well she is going through that d.a.r.e. program in school and basically she thinks my brother is going to be dying tomorrow if he smokes another cigarette. and once my sister gets old enough to possibly think that cigarettes are " cool" she will remember that he had those cigarettes, and if he smoked them and he isn't dead, "one won't kill you. so yes, one ad can make a different. think of it quite literally hopefully it will make people think twice next time they smoke.

Posted by: rachel Santarelli on April 29, 2009 2:48 PM

I like this because it does evoke a true sense of emotion in children and as adults, we no longer understand. i have a younger sister and i remember she found my brothers cigarettes. She flipped out! started crying etc etc. well she is going through that d.a.r.e. program in school and basically she thinks my brother is going to be dying tomorrow if he smokes another cigarette. and once my sister gets old enough to possibly think that cigarettes are " cool" she will remember that he had those cigarettes, and if he smoked them and he isn't dead, "one won't kill you. so yes, one ad can make a different. think of it quite literally hopefully it will make people think twice next time they smoke.

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