Boost Mobile Gets It Right With Transit Portion of UnWronged Campaign

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By now, you've all seen the Boost Mobile television campaign in which things are, well, just wrong. and, in some cases, really gross.

It is with great relief we share with you another phase of the campiagn that is, well, not gross at all and, in fact, makes a whole lot more sense than the television campaign. With a 180LA-created 3D transit campaign in Chicago, Boost Mobile is getting to the heart of the matter; it doesn't do contracts. And the shelter installation illustrate that by shredding actual phone contracts before our very eyes.

Now that's way kinder than subjecting us to visuals of a coroner dropping his lunch into a corpse and a girl riding a bike who hasn't shaved her armpits since she was born.

by Steve Hall    Apr- 2-09   Click to Comment   
Topic: Brands, Campaigns, Outdoor   

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