Cracked-Out Rabbits Spot-Check New Grand Scenic
Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
o Rabbits discover the Grand Scenic:
Merci to Gregory Pouy for passing the work along. Seriously though: What is it about warped bunny shit that just seizes the popular imagination by | the | balls?
by Angela Natividad
Apr-15-09
Comments (2)
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video
Comments
The rabbits are characters called rabbids from a longstanding Ubisoft series Rayman and have their own franchise now called Rayman Raving Rabbids. Ubisoft is a European developer/publisher so they are probably more widely known than in the US.
Ohhh. That explains a lot.
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