FirstBank Scrimps. Like You.


To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."

"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."

That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.

by Angela Natividad    Apr- 9-09   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Outdoor   

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Good show, love it!

Posted by: fred on April 10, 2009 4:18 PM

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