Harmony Korine Does Heartstring-Pulling LibMu Spot
Liberty Mutual continues its ongoing Responsibility Project with this :60 ad. You get the gist: a kid talks about doing the right thing while a melange of intimate family images scroll by in soft light.
See previous work, which is equally sappy but for the most part well-produced. We may be over this idea, but LibMu's commitment to the Responsibility Project will probably go a long way toward making it the Coca-Cola of insurance.
Really. Give it a couple of years; it may be a one-way conversation, but for work like this, consistency is key.
Work by Hill Holliday in partnership with Harmony Korine, which -- oddly enough -- wrote and directed Gummo, another film with a sympathetic kid whose environment may or may not convince you to invest in a little bit of insurance.
Comments
it's got a slight dogma 95 feel to it. and very oddly reminiscent of Harmony's Julien Donkey-Boy. I'm willing to bet the client did not realize this.
This is a great post, hope to see more of this.
Hope to see more of this.
Nice video.:)
These ads are a joke, Liberty takes no responsibility.
How about an ad showing them low balling a customer saying and you thought we had your backs, that would be great!
http://libertymutualsucks.blogspot.com/
"it's got a slight dogma 95 feel to it. and very oddly reminiscent of Harmony's Julien Donkey-Boy. I'm willing to bet the client did not realize this."
lol. you have no idea what you are talking about.