'Hey, Guy, Take a Free PC for Being in Our Ad and Talking About How Special You Are.'
One of the biggest complaints about CP+B's wacked-out Gates/Seinfeld campaign was that it didn't really do much to push the product. In fact, it didn't mention the product at all.
As you recall, that effort was fast followed by "I'm a PC," which did mention the product, but not in any technical or deeply informative way.
Here's the latest suite of MSFT fumbles, labeled "Laptop Hunters." In this installment, an incredibly smug human being called Giampaolo shows us all how precious, how picky, how tech he is(n't especially) -- while on a quest to find the perfect (MSFT-subsidized) laptop.
Yeah, it's easy to say "I'm a PC" when you're handed $1500 to go get one. On the other side of the fence, people trip all over themselves for the privilege to slather Steve Jobs with their hard-earned milk money. And I think we could've done without the narrator's pert "Nice work, G!" at the end.
George Parker has a complementary but less subtle take on the effort. It's called "Brazilian clown buys huge fucking computer!" Priceless Parkerism: "He's a regular Mr. Motor Mouth. I know it's all about bits and bites, but even more importantly, it's about communication." (Emphasis ours.)