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Homer Simpson Invades Paris Rails

nummy-nummy-simpson.jpg

On April Fool's Day, patrons of Paris' SNCF train service were greeted by the voice of Homer Simpson, who spouted frothy inanities in lieu of the feminine voice that normally makes arrival/departure announcements.

Random prattle included stuff like, "The train from Alaska is waiting on platform 7. Watch out for bears!"

Observe how listeners' ears perk up:


Also hear him mimicking the SNCF music, muse randomly overhead and just generally improve local sentiment for the animated citizens of Springfield.

Orchestrated by Razorfish label Duke, the campaign was inspired by a 140,000-strong Facebook petition in which, for reasons we haven't yet divined, people demanded to hear Homer's voice making SNCF announcements.

Um, power to the people. And if so inclined, witness while Le Post praises the SNCF for its contribution to "web 2.0 storytelling." (En francais, but y'all get the gist.)

by Angela Natividad    Apr- 3-09   Comments (0)   
Topic: Brands, Good, Guerilla, Social
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