Horse Armada Precedes Launch of Lancia Delta

horses-amsterdam-delta.jpg

To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.

Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.


by Angela Natividad    Apr-10-09   Click to Comment   
Topic: Brands, Events, Good, Guerilla, Promotions   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: