Horse Armada Precedes Launch of Lancia Delta

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To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.

Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.


by Angela Natividad    Apr-10-09   Click to Comment   
Topic: Brands, Events, Good, Guerilla, Promotions   

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