If Your House Can't Keep Up with the Joneses, Your Utilities Should at Least Try.

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This is neat. To remind people of their changing energy needs (and increased use of it), Colorado's Tri-State Generation and Transmission Association launched a wordy print campaign with look-twice imagery.

Each depicts an old-school domestic power setup that's been retrofitted or reused to (clumsily) accommodate technology like mobile phones, laptops and widescreen TVs.

Ads read: "The way you use power has changed. Doesn't it make sense to change how we provide it?" Yes, TSGTA, in fact it does.

Work by Cactus.

by Angela Natividad    Apr-30-09   Click to Comment   
Topic: Brands, Campaigns, Magazine, Poster   

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