If Your House Can't Keep Up with the Joneses, Your Utilities Should at Least Try.


This is neat. To remind people of their changing energy needs (and increased use of it), Colorado's Tri-State Generation and Transmission Association launched a wordy print campaign with look-twice imagery.

Each depicts an old-school domestic power setup that's been retrofitted or reused to (clumsily) accommodate technology like mobile phones, laptops and widescreen TVs.

Ads read: "The way you use power has changed. Doesn't it make sense to change how we provide it?" Yes, TSGTA, in fact it does.

Work by Cactus.

by Angela Natividad    Apr-30-09   Click to Comment   
Topic: Brands, Campaigns, Magazine, Poster   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.


Featured FREE Resource: