« Mar-09 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  | May-09 »

They Call Him Dr. Love. And Guess What He's Drinking!

dr-love-pepper.jpg

In the event you thought you could go one day in ad land without a cheap pun, we're gonna help stop that ludicrous idea right now. Because you know you're gonna scroll down and watch Gene Simmons -- aka Dr. Love -- try his hand at being Dr. Pepper's new spokeslackey.

"Drink it Smooth" (with a KISS of cherry!) starts out slightly less watchable than "Drink it Slow" featuring Dr. J. But it manages to save itself when the over-the-hill rock star gets schooled by his son, a perfect specimen of apathetic offspring in the bloom of youth.

That's right, in this ad and this ad only you get two Simmons for the price of one! Plus, we never get bored watching people get told off by their kids. It's the American way.

Work by Deutsch/LA.

more »

by Angela Natividad    Apr-13-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



'My card is die-cut. My card is foil-stamped. My card is EMBOSSED.'

business-cards-grrr.jpg

This anti business card evangelist is just so quotable.

"That card looks like crap too. One color. Nothin' special about it."

Patrick Bateman would just turn in his gilded grave! But wait -- hold for 1:20, when he bitchslaps the audience with the business card that took him 25 years to make ... and costs $4 apiece.

That beat-drop really sets the mood. And oh man, did he just open his card to reveal a pop-up illustration?!! Yes, he did!

more »

by Angela Natividad    Apr-13-09    
Topic: Opinion, Video



BMW Does that Brand-PWNing Thing Again.

bmw-vs-audi.jpg

Although to be fair, this time it was challenged. In southern California, Audi's got a series of billboards out that read, "Your move, BMW." (That's smooth chess talk for "eat my dust, bitch.")

In response, Juggernaut Advertising released some BMW M3 imagery under the headline "Checkmate." Outdoor ad space was purchased in the foreground of Audi's billboards, so at certain angles you can see both challenge and response. See them as they ought to be seen: while driving westbound on Santa Monica Blvd, perched on Beverly Glen in West LA.

Two years ago, BMW backed Jaguar into a corner with a similar submit-to-me! adtitude. It went out shortly after this series of ads, where a string of car brands dropped subtle euphemistic turds all over each other.

The more things change, the more they stay the same.

by Angela Natividad    Apr-13-09    
Topic: Brands, Outdoor



Stella Mashes Hollywood Grit Up with French Nouvelle Vague

stella-smooth-originals.jpg

Okay. Just imagine for a sec that 24 were -- work with us here -- a French New Wave film.

Beautifully-coiffed, but crucially helpless, blonde in bath towel: Millions of people are going to die ... and we only have 24 hours to save them!

Blase half-dressed hubby: Yeah, but, oh, it's Saturday. Then he lifts a copy of The Stranger back up to his face and adds, 24 hours is tons of time. I could do save them in two.

The lady over-protests, as women are wont to do, so he gets all existentialist on her ass: Aren't we all going to die eventually?

Outfitted with Brigitte Bardot knockoffs, abstract antiheroes and -- in the instances of 8 Kilometres -- a painfully mod '60s style battle of linguists, Stella Artois re-imagines three contemporary action flicks in the style of old-school French cinema. The videos are best seen with the stunna shades off, a glass of vermouth, and an extra-long unfiltered cigarette, held in that special way.

more »

by Angela Natividad    Apr-13-09    
Topic: Best, Brands, Campaigns, Online, Trends and Culture, Video



Lingerie Selling 101: Show the Product

blush_lingerie_purple.jpg

This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.

And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.

by Steve Hall    Apr-13-09    
Topic: Commercials, Creative Commentary, Good, Racy



Ever Wonder Why A Co-Worker Disappeared? Now You Know

israeli_lottery.jpg

We like this! Wait, what? A lottery ad? Seriously? Come on! A lottery ad can't possibly be good, right? well, maybe this one isn't good either but we like it. It's subtle. And it was created a bit differently as the credits describe:

"Without knowing the reason behind it, real office workers were interviewed and asked to tell about real people with whom they have worked, and then their answers were taken out of context to make up a fictional story about a fictional character."

The commercial was created by Grey Tel-Aviv for the Israeli Lottery.

by Steve Hall    Apr-13-09    
Topic: Commercials, Good



Sprint Gets on the Level with New Palm Pre Ad

sprint-twitter-jab.jpg

@emmanuelvivier of Buzz Paradise drew our glances to the first-ever Sprint ad to feature the delectable Palm Pre.

Yeah, we know how you feel about iPhone killers (death of the Storm, anyone?) but after seeing the Pre demo at CES we're feeling optimistic about it.

more »



Bang Your Head...Uh...Bang the Drums

hellacopter_drim_solo_icehotel.jpg

Remember the glory days of the drum solo? No? Of course you don't. You'd have to be...OMG... *old* to have witnessed the greatness that once was. And no one in advertising old. No matter. Just watch this decidedly different Hellacopters drum solo video created by Jung von Matt Stockholm for Icehotel

by Steve Hall    Apr-13-09    
Topic: Good, Video



ad:tech Paris: Sitting Down with Robin Sloan

robin-sloan-current.jpg

Last week at ad:tech Paris I got to hang out with VP-Strategy Robin Sloan of Current TV. We built rapport over Extremely Important Stuff: why the universe needs Battlestar Galactica, how you (or, well, I) can't get a good burrito in Paris, and whether the talking space ship in Flight of the Navigator would look as cool today as it did when we were weebies.

Anyway, at some point I randomly said, "Can I take video of you talking?" or something to that effect, and he was all, "Cool," and by some strange juju I managed to catch him saying some pretty agreeable stuff about the media industry: what it needs (in the context of the perfect conference) and where it's headed.

more »



Here's a Clever Way to Never Be Tapped to Pitch Again.

Students_Pagina_4.jpg

Look ironic, stingy and unprofessional -- all at the same time!

Just shuffle one of Coffee Company's slidevertisements into your next PPT. It won't be soon forgotten -- and you'll be especially salient next time Le Patron does the Pink Slip Reckoning Dance.

Work by THEY/Amsterdam.

by Angela Natividad    Apr-10-09    
Topic: Brands, Guerilla



« Mar-09 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  | May-09 »






Featured FREE Resource: