For "Black," a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.
We'll admit having to catch our breath when honey's thigh slams into that wet black car, and when Cavill meets eyes with the camera before undoubtedly ravishing her (or at least promising to before hopping back into his vehicle, knocking some buck-toothed bad guys off the road and cutting her a magnolia blossom with the sharp end of his umbrella).
But it's hard to take a drama-soaked ad like this seriously when the music's rising toward climax -- and there's a dude wailing in the background. Hey Ad Land, did you forget? We're a jaded race of man. (And for good reason.)
Produced by ASD Lionheart and edited by Cut + Run.
To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.
Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.
- Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz.
- Sayonara to Enfatico (and about bloody time).
- LA Times positions Southland ad as news story. (Via).
- D*Face gives The Queen a facelift.
- Seeking greener pastures on the down-low? One headhunter's business card is edible.
- One prepaid mobile's bailout plan.
- Reason #4320984309384 why we can't visit mom and dad after Cannes.
- Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.
ad:tech Paris wrapped up with a keynote called Facebook Today and Tomorrow, conducted by Commercial Director Blake Chandlee of Facebook's EMEA segment (Europe, the Middle East and Asia).
I already LiveTweeted the sesh so the last thing I want to do is type it all out again. The biggest takeaways: Mark Zuckerberg is God, and God's particular mantra is "Efficiency, Effectiveness, Scale."
One of the bigger bits of news eclipsing this talk was a recent announcement that Facebook is now 200 million (active) users strong. According to Chandlee, 50% of those users log in every day and spend an average of 25 minutes on the site.
And while the US once composed 70% of Facebook's total user figures, it's now just 30% -- not because growth has slowed on our turf, but because it's blossomed elsewhere. (France, for example, exploded from 2 million users last year to 9 million this year.)
Here are a few key video moments, punctuated by random Tweetdom.
To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."
"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."
That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.
So let's get this straight. In America we are free to choose the religion we practice, express the opinions we care to share, join the people with whom we wish to assemble, enjoy the right to bear arms, live a life of privacy and to vote for whom we deem worthy.
But when it comes to selecting who we wish to marry, it's as if America forgot the reason America became America. Supposedly, we are the land of the free and the home of the brave.
Sadly, some prefer we become the land of the handcuffed and the home of the terrified.
Ever find yourself sitting at a bar when a beautiful women approaches and appears to be smiling at you when, in fact, she's actually looking at the person behind you? Come on. Admit it. You know this has happened to you. And it happens to the guy in this faux Saber deodorant commercial too. Luckily, though, he gets some hot action anyway.
This bizarre Japanese commercial for SoyJoy causes one to wonder, "trying to sit or take a shit?" We're really not trying to be witty or anything here. Seriously. Just watch the commercial and let us know what conclusion you come to.
No ad:tech's an ad:tech unless there's a session that speculates, however pointlessly, on the future of advertising. This particular variant featured New Media Director Robin Sloan of Current TV and General Director Travis Katz of MySpace. The moderator was Editor in Chief Nicolas Arpagian of Prospective Strategique.
Interesting sidenote about this panel: Arpegian posed all questions in French; Sloan and Katz wore magic insta-translating devices that enabled them to respond in English without missing a beat. It was so "Star Trek."
Sloan was up first, and he kicked off with something unexpected. Positioning his presentation as if we were already living in the year 2019, he walked us through the "past" 10 years.
Video snapshots below.
So tonight on American Idol, Ford and the top eight contestants let unleashed a new commercial for the Ford Mustang GT called Magic Show. In the commercial the remaining eight contestants do their version of Britney Spears' Circus.
Not so bad. Come one, it's American Idol!